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Penelitian ini bertujuan untuk menguji: 1) Apakah ada pengaruh positif variable eksterior took terhadap tanggapan emosional konsumen, 2)Apakah ada pengaruh positif variable general interior took terhadap tanggapan emosional konsumen, 3) Apakah ada pengaruh positif variable layout toko terhadap tanggapan emosional konsumen, 4) Apakah ada pengaruh positif variable interior display took terhadap tanggapan emosional konsumen, 5) Apakah ada pengaruh positif variable human terhadap tanggapan emosional konsumen. Hasil penelitian ini menjelaskan bahwa variable eksterior toko, general interior toko, layout toko, interior display tokodan variable human akan mempengaruhi tanggapan emosional consumen serta dapat menyumbangkan pemikiran yang berguna bagi perusahaan dalam usaha menghadapi masalah-masalah yang ada hubungannya dengan desai ntmosfer took terhadap tanggapan emosional konsumen dan membantu dalam pemecaha nmasalah tersebut. Populasi dalam penelitian ini adalah konsumen Rita pasaraya di Kota Kebumen. Sedangkan teknik pengambilan sampel menggunakan metode non probability sampling yaitu purposive sampling, dengan sampel sebanyak 100 responden. Metode analisis yang digunakan adalah regresi berganda. Data yang digunakan adalah data primer dan kuesioner digunakan untuk pengambilan data. Analisis data yang digunakan adalah uji instrument untuk mengukur uji validitas, uji realiabilitas sert regresi berganda. Berdasarkan pengujian tersebut diketahui bahwa variable eksterior took berpengaruh positif terhadap tanggapan emosional konsumen, dilihat dari koefisien regresi (0.026) dengan taraf signifikansi < α = 0.05, variable general interior took berpengaruh positif terhadap tanggapan emosional konsumen, dilihat dari koefisien regresi (0.025) dengan taraf signifikansi < α = 0.05 dan variable layout took berpengaruh positif terhadap tanggapan emosional konsumen, dilihat dari koefisien regresi (0.016) dengan taraf signifikansi < α = 0.05, variable interior display took berpengaruh positif terhadap tanggapan emosional konsumen, dilihat dari koefisien regresi (0.002) dengan taraf signifikansi < α = 0.05, human variable berpengaruh positif terhadap tanggapan emosional konsumen, dilihat dari koefisien regresi (0,024) dengan taraf signifikansi < α = 0.05.
Adiwibowo, Eko Cahyo
(
Manajemen
,
2012
)
ANALISIS FAKTOR KEPUTUSA JASA SERVIS KENDARAAN RODA DUA PROGRAM STUDI MANAJEMEN UNIVERSITAS MUHAMMDIYAH PURWOREJOA i FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMILIHAN
Putro, Febri Nugroho Setyo
(
Manajemen
,
2012
)
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN PADA SALON D’MODE PURWOREJO
Ludriana, Esty
(
Manajemen
,
2012
)
PENGARUH RETAIL MIX PADA KEPUTUSAN PEMBELIAN DI CARREFOUR MAGUWO YOGYAKARTA
Setiyaningsih, Titin
(
Manajemen
,
2012
)
PENGARUH MOTIVASI PERSONAL, MOTIVASI SOSIOLOGIS, DAN MOTIVASI INSTITUSIONAL TERHADAP TERJALINNYA PEMASARAN RELASIONAL PADA KONSUMEN BISNIS ECERAN MODERN (Survei Pada Konsumen Sarinah Supermarket di Purworejo
Nurkhasanah
(
Manajemen
,
2012
)
PENGARUH DESAIN ATMOSFER TOKO TERHADAP TANGGAPAN EMOSIONAL KONSUMEN
Najib, Mohammad
(
Manajemen
,
2012
)
PENGARUH MULTI ATRIBUT TERHADAP PREFERENSI BELANJA ONLINE PRODUK PAKAIAN DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOREJO
Sari, Tika Nurlita
(
Manajemen
,
2012
)
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Utami, Wiji (2)
Adiwibowo, Eko Cahyo (1)
Afida, Nisa (1)
Ahmad, Arif Adi (1)
Ainia, Qurotuh (1)
Aji, Prihutani (1)
Al-Ato', Achmad Faisal (1)
Amri, Muhammad (1)
Andika, Alek (1)
Anggraeni, Novi (1)
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Subject
:Nyerat, Kaprigelan, Media Gambar, Geguritan (1)
ability, conjunction, grammar (1)
Accent, Pronunciation, Ability (1)
affective aspects of Bloom's taxonomy, interest, and attitude (1)
Aktivitas belajar IPA fisika, Team Assisted Individualisation. (1)
aktivitas belajar, pembelajaran kooperatif tipe think pair share (1)
Aktivitas siswa, metode kooperatif tipe Two Stay Two Stray. (1)
Alphabet, Game, Alphabet Game, Vocabulary Mastery (1)
Among language used to speak today, many people do not know it scientifically. In foreign Language learning context, there are various factors that influence the learning process, one of those factors is attitude. It is very affective to the mastery of English, especially vocabulary for younger learners. In this research, the researcher will observate the vocabulary mastery. This final project was the influence of the students’ attitude toward learning English on the students’ vocabulary mastery: a case study at SDN 1 Jatisari, Kebumen, in the academic year of 2011/2012. To take the data, I have several problems to be answered. They are 1) Is there any influence of the students’ attitude toward learning English on the students’ vocabulary mastery at SDN 1 Jatisari, Kebumen, in the academic year of 2011/2012? 2) How is the influence of the students’ attitude toward learning English on the students’ vocabulary mastery at SDN 1 Jatisari, Kebumen, in the academic year of 2011/2012? The sample that I take the data is the students of SDN I Jatisari, there are 30 from 172 students. Based on the data, this research includes both quantitative and qualitative research. The researcher wants to know whether there is any influence of the students’ attitude toward learning English on the students’ vocabulary mastery by calculating it using the formula of Pearson product moment. The calculation of the data shows that r = 0.695, it is higher than rtable=0.361. The researcher can conclude that the correlation is positive. The tvalue = 5.114 is more than ttable = 2.048, so it is significant. It means that there is any significant influence of the students’ attitude toward learning English on the students’ vocabulary mastery at SDN 1 Jatisari, Kebumen, in the academic year of 2011/2012. (1)
analisis gaya bahasa dan nilai-nilai pendidikan (1)
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Date Issued
2012 (257)