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PENGARUH CORPORATE CREDIBILITY, ATTITUDE TOWARD THE BRAND, CREDIBILITY ENDOSER, ATTITUDE TOWARD THE ADVERTISING, TERHADAP PURCHASE INTENTION (Survei pada Konsumen Bakmi Mewah di Purworejo)
Wibowo, Setyo Wahyu
(
Manajemen-FE
,
2017
)
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Author
Wibowo, Setyo Wahyu (1)
Subject
kredibilitas perusahaan (corporate credibility), sikap terhadap merek (attitude toward the brand), kredibilitas endoser (credibility endorser), sikap terhadap iklan (attitude toward the advertising), (purchase intention). (1)
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Date Issued
2017 (1)