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Showing 1 out of a total of 1 results for collection: Program Studi Manajemen. (0.0 seconds)

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PENGARUH CORPORATE CREDIBILITY, ATTITUDE TOWARD THE BRAND, CREDIBILITY ENDOSER, ATTITUDE TOWARD THE ADVERTISING, TERHADAP PURCHASE INTENTION (Survei pada Konsumen Bakmi Mewah di Purworejo)

Wibowo, Setyo Wahyu (Manajemen-FE, 2017)

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Author
- Wibowo, Setyo Wahyu (1)
Subject
- kredibilitas perusahaan (corporate credibility), sikap terhadap merek (attitude toward the brand), kredibilitas endoser (credibility endorser), sikap terhadap iklan (attitude toward the advertising), (purchase intention). (1)
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Date Issued
- 2017 (1)