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Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Notebook Asus Pada mahasiswa di Universitas Muhammadiyah Purworejo

Nugroho, Prasetyo Adi (Manajemen-Fakultas Ekonomi, 2016)

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- citra merek (brand image), kepercayaan merek (brand trust) dan keputusan pembelian (1)
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