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PENGARUH DAYA TARIK IKLAN, KUALITAS PESAN IKLAN, FREKUENSI PENAYANGAN IKLAN TERHADAP EFEKTIVITAS IKLAN TELEVISI (Studi pada Konsumen Frestea di Kota Purworejo)
Prihatin, Eko Wahyu
(
Manajemen-FE
,
2015
)
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Prihatin, Eko Wahyu (1)
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Daya Tarik Iklan, Kualitas Pesan Iklan, Frekuensi Penayangan Iklan dan Efektivitas Iklan (1)
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Date Issued
2015 (1)