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Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Menggunakan Produk Hasil Brand Extension (Studi Pada Produk PT Smartfren Telecom, Tbk.)

Satria, Adi (Manajemen, 2013)

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- Brand extension, Similarity, Reputation, Perceived risk, Curiousity vii (1)
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- 2013 (1)