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ambient conditons, spatial layout and functionality, komunikasi interpersonal, kepuasan konsumen (1)
atribut produk, keputusan pembelian (1)
bauran pemasaran jasa, loyalitas pelanggan, kepuasan pelanggan (1)
bauran pemasaran, produk, harga, saluran distribusi, promosi, orang, bukti fisik, proses, dan pengambilan keputusan (1)
brand ambassador, tagline, jingle dan brand awareness. (1)
brand association, perceived quality, trust in a brand, brand loyalty (1)
brand characteristic, company characteristic, consumer-brand characteristic, brand loyalty (1)
Brand Equity, keputusan pembelian (1)
brand experience, brand knowledge, advertising, repurchase intention (1)
Brand extension, Similarity, Reputation, Perceived risk, Curiousity vii (1)

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