Repository-Universitas Muhammadiyah Purworejo
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celebrity endorser, brand association, brand personality, product characteristics, intensi pembelian (1)
citra destinasi, fasilitas wisata, experiental purchasing, kepuasan konsumen (1)
citra merek (brand image), kepercayaan merek (brand trust) dan keputusan pembelian (1)
citra merek, word of mouth, iklan, perpindahan merek (1)
customer relationship management, kualitas layanan, loyalitas (1)
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