The Analysis of Implicatures Used in English Slogans of Medicine Advertisement and Its Application in Teaching Speaking

Abstract

This study concerns with the analysis of implicatures used in English slogans of medicine advertisement and its application in teaching speaking. This study is conducted in order to find out the implicature of English slogan used in medicine advertisement and to explain the application in teaching speaking. Mostly, the English slogans in medicine advertisement employ implicature and people should use their knowledge to draw the implicit meaning of the slogans. This study is a kind of descriptive qualitative research. The instrument of this study is the researcher herself. The researcher uses documentation as the method in collecting data. The data are downloaded from the internet and analyzed using implicature theory. From data which have been analyzed, it is found that 25 data employ implicature, 2 data (8%) of English slogans used in medicine advertisement belong to generalized conversational implicature, 13 data (52%) belong to particularized conversational implicature, and 10 data (40%) belong to conventional implicature. Moreover, implicature can be used by the teacher as additional knowledge for students in teaching expression of offering things and services in Senior High School at the twelfth grade. The researcher suggests other researchers to conduct research deals with implicature analysis and make their research being able to be applied in language teaching. Therefore, the result of their study will be more useful.