Abstract:
The acceleration of economic globalization in the world increases the usage of
English as the communication tool used in many business activities including advertising.
English commercial advertisements have found their way in our everyday life. As they
contain English statements, they can be used as a good media for learners to learn English.
However, many advertisements have been written ungrammatically. This may bring a bad
influence toward students learning process. Therefore, the researcher is inspired to analyze
this problem and to apply this analysis into teaching learning activity especially in teaching
writing verbal and nominal sentences.
There are two aims of the research. The first aim is to identify what grammatical
errors are made by many companies in writing their English commercial advertisements. The
second aim is to uncover how is the application of teaching students in constructing verbal
and nominal sentences by using the media of analyzing grammatical error in English
commercial advertisement.
In collecting the data, the researcher takes some steps. Firstly, she hunts for the
pictures of the English commercial advertisements in magazines, newspapers, pamphlets,
posters, billboards, banners, television, internet, etc. Secondly, she selects advertisements
which have any error in the text and analyzes their grammatical error. In analyzing the data,
the researcher also takes some steps. Firstly, she reads through all the data carefully to get
more understanding about the structures of the texts and to know what the grammatical error
in each advertisement is. Secondly, she compares the error written text in those
advertisements with the right forms. Thirdly, she classifies the error texts into the several
types of error. Fourth, she identifies what main grammatical aspects which influence errors
on the most of those English commercial advertisements. Fifth, she applies the analysis in
teaching writing verbal and nominal sentences to the first grade of senior high school.
The result of the research shows that among the 18 advertisements, 9 ads are
categorized into omissions (50 %), 3 ads are categorized into additions (39 %), 9 ads are
categorized into misinformations (50 %), and 1 ad is categorized into misordering (5.5 %).
Besides, the application of analysis grammatical error in English commercial advertisements
of teaching the first grade students of senior high school in constructing verbal and nominal
sentences seems to be a good way to help the students improve their English writing
especially in writing verbal and nominal sentences.
