THE ANALYSIS OF GRAMMATICAL ERROR IN ENGLISH COMMERCIAL ADVERTISEMENTS AND ITS APPLICATION OF TEACHING STUDENTS IN CONSTRUCTING VERBAL AND NOMINAL SENTENCES

Abstract

The acceleration of economic globalization in the world increases the usage of English as the communication tool used in many business activities including advertising. English commercial advertisements have found their way in our everyday life. As they contain English statements, they can be used as a good media for learners to learn English. However, many advertisements have been written ungrammatically. This may bring a bad influence toward students learning process. Therefore, the researcher is inspired to analyze this problem and to apply this analysis into teaching learning activity especially in teaching writing verbal and nominal sentences. There are two aims of the research. The first aim is to identify what grammatical errors are made by many companies in writing their English commercial advertisements. The second aim is to uncover how is the application of teaching students in constructing verbal and nominal sentences by using the media of analyzing grammatical error in English commercial advertisement. In collecting the data, the researcher takes some steps. Firstly, she hunts for the pictures of the English commercial advertisements in magazines, newspapers, pamphlets, posters, billboards, banners, television, internet, etc. Secondly, she selects advertisements which have any error in the text and analyzes their grammatical error. In analyzing the data, the researcher also takes some steps. Firstly, she reads through all the data carefully to get more understanding about the structures of the texts and to know what the grammatical error in each advertisement is. Secondly, she compares the error written text in those advertisements with the right forms. Thirdly, she classifies the error texts into the several types of error. Fourth, she identifies what main grammatical aspects which influence errors on the most of those English commercial advertisements. Fifth, she applies the analysis in teaching writing verbal and nominal sentences to the first grade of senior high school. The result of the research shows that among the 18 advertisements, 9 ads are categorized into omissions (50 %), 3 ads are categorized into additions (39 %), 9 ads are categorized into misinformations (50 %), and 1 ad is categorized into misordering (5.5 %). Besides, the application of analysis grammatical error in English commercial advertisements of teaching the first grade students of senior high school in constructing verbal and nominal sentences seems to be a good way to help the students improve their English writing especially in writing verbal and nominal sentences.