Browsing by Author "Lutfiyani"

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    The Analysis of Illocutionary Acts Found in Nike Commercial Advertisement and Its Application of Teaching Speaking in Senior High School
    (Prodi. PBI, FKIP, Universitas Muhammadiyah Purworejo, 2019-08-06) Lutfiyani
    Lutfiyani. The Analysis of Illocutionary Acts Found in Nike Commercial Advertisement and Its Application of Teaching Speaking in Senior High School. S1Thesis. English Education Program. Teacher Training and Education Faculty, Purworejo Muhammadiyah University. 2019. The aims of this research are (1) to find out the types of illocutionary acts found in Nike commercial advertisement. (2) to describe the application of illocutionary acts found in Nike commercial advertisement in teaching speaking at the tenth grade of senior high school. This research belongs to descriptive qualitative research. The data are form Illocutionary acts found in Nike commercial advertisement. It was collected by searching the advertisement, downloading, identifying, transcribing, and finding the illocutionary acts in the advertisement. After the data collected, the researcher analyzed the data based on its types. The result shows that there are 5 types of illocutionary act found in Nike commercial advertisement. Those are 26 of assertive (12%), 92 of directive (42%), 15 of commissive (7%), 79 of expressive (37%), and 4 of declarative (2%). The most dominant illocutionary acts found is directives. The application of analyzing illocutionary acts in Nike commercial advertisement can be applied at the tenth grade of senior high school in the advertisement material. Keywords: Illocutionary act, Commercial, Advertisement, Teaching Speaking